How to Participate Exhibitions in China [返回]

Make Application
If you intend to participant an exhibition in China, you need to set up a contact with the organizer and ask for detailed description about the show and application procedure. Then, after you make up your mind, you need to follow the procedure to make the application. You need to fill in the application form and send it back to the organizer. You need also ask for the floor plan of the halls and range of spaces available, choose location for your show booth, arrange payment, obtain invitation and apply for visa.

Standard Show Booth
In general, a standard show booth size in China is 9 square meters (3m*3m).It includ-es three walls, two spotlights, two chairs, one desk ( L*H*W: 1.0m*0.8m*0.5m) and one 220 volts/5 am three-phase power outlet. It also includes a headboard of 3.0m*0.35m for your company logo, name and booth number.

Generally speaking, if you order moue than four standard show booths, you can req-uire only the area and customize decoration. We recommend to you the following service companies for your custom exhibit. They, exhibit designers, producers, and display build-ers, are full of experiences for providing sophisticated services from design to installation and dismantle. They can communicate with you in English as well as Chinese:

Above-mentioned companies can also customize your standard booth.

Lease Furniture and Electrical Appliances
Show Organizers, exhibition centers and show services companies can make arrang-ement for you to lease tables, cabinets, computers, A/V and etc.
Supply of Water, Electricity and Gas.

If you need quantity of electricity, water supply and drainage or even natural gas, youneed to mention them clearly in your application form and discuss with show Organizer f-or the services.

If you will make a lot of long distance telephone calls (DDD and IDD) and send a lot of faxes, we suggest you to lease telephone lines so as to reduce the costs. Please keep in mind to make advance order so that you don’t need to pay floor order fee.

Security and Lock-Up
During show period, exhibition Organizers provide security services mainly in the ent-rances and exits. Security guards are arranged to register big exhibits to come in and go out. However, not all the show halls have lock-up. You need to take care of your values in the show.

If you customize you show booth, please do not ignore design and construction of storage room. It can be used for personal belongings, coats, documents, company gifts and etc. Show attendants in standard show booth need portable briefcase for valuable items.

Original Packing
Before the show opens, Organizer will clean the show area, taking away all packing materials for purpose of clean environment and fire protection. If you need your original packing materials back after the show, you need to arrange it with the Organizer.

Show Directory
In each show, the Organizer will publish a Show Directory, listing all the exhibitors. It plays its role after the show finishes. So, your attention should be paid to it. In general, it is free of charge to list exhibitors in the Directory. The Organizer will list you company na-me, address, telephone numbers, e-mails, web-site, fax number, and scope of business according to your application form. You could also choose to advertise in the Directory, making our company outstanding.

Area Advertising
In addition to the opportunity to make advertisement in the Directory, you could also advertise in the show area both inner and outer the hall, including banners, valances, bal-loons and etc. Some of the exhibitors who are familiar with the location acted early to tak-e the best location for the advertisement of their services and products. If you are interes-ted in area advertisement, take action from the very beginning, asking the Organizer for detailed quotation and etc.

Technical Seminars, Forum and Special Report
Most Organizers and show managers are willing to host technical seminars, forum a-nd special topic reports because it benefits the exhibitors a lot. The Organizer will post th-e event list in the entrances of the show area, distribute it by handing out flyers or list them in the Directory. In most cases, it is free to be the audiences. It is an excellent opportu-nity to market your services and products. Your clients or distributors might come ort from the listeners. Experiences Participants will definitely choose this type of services. In gen-eral, each special topic report is scheduled for two hours as a unit. You need to discuss with the Organizer for details.

After you setup the timetable, you need to check with the Organizer for basic equipm-ent, such as projector, television, computer and etc. If the basic supplies could not meet you requirement, you can lease more separately. Following companies provide leasing s-ervices:

Customs Declaration
Exhibits for exhibition are deemed as imported item but exempted form taxation. Sin-ce they are imported items, customs declaration is requested. In China, certified persons who are professionally trained for the job handle customs declaration. For shows with pa-rticipants from abroad, Exhibition Transportation Service Company is arranged for Custo-ms Declaration.

Purchased Exhibits
It is great that you sold your Exhibits to customers in the show. All you need to do is simply find out if you need to pay any tax for it. That is it!

Participants Pass Card
To enter the show halls daily, you need a pass card. Normally, 2-3 cards are provided to a standard show booth Participant. If you need more, contact your Organizer. The car-d is valid for the whole period, including set up and move-out.
In general, show operation hours are between 09:00 and 14:30. Attendants should a-rrive half an hour early and leave half an hour late.

Cleaning Service
Generally speaking, Organizer arranges leaning services for the public area, while th-e Participants take care of the area within their booth or customized area.

Accommodation
During show period, you are suggested to check in those hotels or guesthouses reco-mmended by the Organizer. In most cases, they are the hotels and guesthouses near the show venue, so that you could avoid inconvenience due to distance.

Followings are the listed hotels closest to the related show venues (*marks star grade):

 

如何在国内参展
   展览会已经不是简单意义上的展示产品,推销产品,购买商进货的场所,现代展览会已经快速发展为获取信息、交流沟通的资源。参加展览会是企业整个市场拓展工作的重要组成部分,被列入全盘市场计划之中。
在确定了参展目的后,合适的展览会的选择是关键.本书在这方面给您提供了全面的信息.

参展基本步骤
   不管你是首次参加展览,还是富于经验的展览经理,以下的参展步骤按时间顺序提醒你注意的每个关键环节。
――决定需要多大的参展面积、做如何的装修
――与展览主办者联系
――预定展位面积 
――如果是特殊展位,选择展架承建商
――计划展览预算
――预定特殊的展厅内和展厅外的广告
――展架承建商拿出设计方案
――将展架设计方案提交主办者审查
――向客户邮寄宣传材料;制订报纸、杂志、电视等媒体的广告宣传方案,以配合和增大展览效果
――展览是在外阜,制订旅行计划,预定饭店
――预付参展展位费和其他相关服务的费用
――准备文件和所有需要散发的宣传材料
――运输资料和所有展品、展架
――预约展览所在地的客户并排出见面时间表
――准备差旅费、展览会上会外必需的款项
――将所有文件资料复印一份放在你随身的手提箱中
――到达目的地城市、登记办理入住饭店手续
――到展览馆现场检查展馆和展位状况
――将你的运货单据提供给提货负责人
――联系现场服务人员,确认你预定的家具、和服务到位
――到主办者办公室报道,告诉他们如何能够找到你
――确认展位的布置完成、展品和资料如期到达、你预定的各式设备和供应都已就绪
――开幕式当天提前到达展馆,带着微笑迎接来访者

下面对各步骤做重点的说明

  报展程序
   选择好书中的某个展览后,与主办单位取得联系,对方会传真或邮寄给你报展文件,这些文件应包括展览会介绍资料、参展申请表格、参展费用、有关服务和费用、展馆的展位图、参展人员手册或细则。

  参展表格填好、返回给大会主办者、并得以确认后,你还要将展位费的全部费用或者是部分费用作为定金汇款至主办者,这样你的展位便得到最后的确定。

  费用预算
   参展费用包括展位费、展位装饰装修费、展品运输费、机票火车长途车费、市内交通费、食宿费、必要的设备、家具租赁费、广告宣传费、资料印刷费、礼品制作费、会议室租赁费等。做参展经费预算时,还要加上总费用的10%,作为不可预见费用的支出。

  如何解决展览费用过高的问题
   通货膨胀不是造成展览费用连年上升的唯一原因,以下方法可以帮助你有效节省展览支出。
   (1) 提前做出参加展会的中长期计划,这样的好处是可以预定展位,按照惯例,预付参展费和其他服务等费用,可以得到相当大的优惠价格。
   (2) 总结以往的经验,保留不必不可少的支出预算,减少不必要的开销。
   (3) 对上次参展使用过的家具、展架或设备再利用。

  展台位置
   展台的位置由主办者全盘规划,按照产品和服务的内容、行业、地区等因素安排展台的位置,或者是以展位费的多少来区分位置的好坏。主办者提供的展位图上标出了哪些位置可供选择。总之,越早将参展申请表格递交给大会主办者,越容易得到好的位置。

  标准展台
   国内大型的商品订货会仍采用面积较小一些的展位外,通常展览会标准展位的面积为9平方米(3m*3m),大会主办者负责标准展台的搭建并提供展示所需要的基本设施,包括三面展墙,二个固定在展墙上射灯,一个展卓(长1米,宽50厘米,高80厘米),二把椅子,地毯,220V5A三项电源插座一个,以及刻写眉板文字即你公司的名称。无特殊要求,眉板文字是你填写在参展表格中的单位名称。

  展览会的标准展位中,有一种特殊的位置——位于每行展位的顶端,是最多只有两面展墙的展位,它有两个边甚至三个边可以面对观众行走的通道,能更多接触到参观者。因此,如果你越早申请参展,你越有机会向大会主办者寻求该种展位。

  特装修
   超过四个或者四个以上的标准展位的面积时,你可以只预定光地面积,而自行策划、特殊装修。特殊修则可以根据公司产品和服务特点、技术特点、市场定位,展览期间的活动安排,做出别出心裁的、独特装修。下列公司在展览装修服务方面富有经验,可以从策划、设计搭建施工、拆装为你做周密的安排和服务:

  实际上,普通的标准展位也可以在现有基础上做精心策划安排和装饰,以上公司可以为你实现这种设想。

  展位的装修
   大会提供标准展位的搭建,展墙,桌椅都采用的是防火材料,在特装修时要特别注意,即使采用的是木结构的展架和装饰物,也应该涂上防火漆。

  家具
   大多数参展商会有这样的感受,就是一个资料桌不够用。大会组织者、展览场馆以及上述的展览服务公司,可以提供桌、椅、柜子、沙发等家具的临时租用服务。